Grumpy Mule coffee
Grumpy Mule is produced by Bolling Coffee Ltd, one of the leading independent roasters of high quality, fresh coffees to the food service industry in the UK. Previously they sold through smaller food outlets with limited online sales. They were looking to increase internet brand awareness and significantly increase online sales to consumers.
Website features
The main focus of the site is the shop area. Customers are able to set up their own accounts to review previous orders and to receive information from the coffee club through which they will be sent information on the latest offers and new products.
The shop section features a handy 'Why not try?' link to coffees that the customer might also like to increase their awareness as well as a 'Complete the experience' link to reinforce the brand.
Many of the coffees feature a link to google maps so the customer can pinpoint the location of the farm, further proving Grumpy Mule's relationship with the farmers and that the coffee they sell is from reliable sources.
Benefits to the customer
The new website is a tailored interface using bespoke modules for Grumpy Mule's products and enabling related product functionality. The customer is able to update the site themselves. The design of the website evokes that of the packaging and works in developing brand consistency.
Following this update sales through the website have doubled.
