The worst a client can do is come to us with a brief and say "we want you to build this to the letter" ....alternatively "we have no idea what we want!".
Somewhere in between shows us that the client has some key online objectives but is open to our thoughts on how to most effectively deliver on a technical level and looks to us to place recommendations on factors such as design, usability, accessibility, security, maintenance and marketing.
After 10 years in the website development industry, we've encountered most scenarios of success and failure on both a technical and human level.
Ask us in early at the scoping stage of a project and we'll deliver a suite of ideas that guarantee to save cost, avoid hurdles and accelerate commercial goals.