Worcester, Bosch Group
Worcester, part of the Bosch Group, is a long standing client with a strong commitment to using the internet to maximum effect.
Customers find Worcester's 'Find a boiler' product selector hugely successful at recommending heating products based on answers to a few simple questions.
Users can then compare the product specifications of the matching results.
To assist the sales cycle customers can find their nearest Worcester accredited installers via a postcode search of the 'Find an installer' database of heating engineers.
The website is also a rich resource for literature downloads, accessories and energy efficiency information.
Benefits to the customer
The Worcester website is 4 websites in 1 comprising a consumer section with three further menus targeted at trade installers, merchants and specifiers.